lol i love this!

… apps and combined it with the wild idea that a bird could motivate people to care for themselves. The original concept was for users to hatch a bird that would experience daily dangerous obstacles, so users completed self care exercises to help the bird survive against eagles, ghosts, thunderstorms, and even aliens. The friends we showed the app to didn’t really get it, but we launched anyway.

A look back on starting Finch

Stephanie Yuan